Hi, I’m Cindy. a marketing leader, growth architect & creative strategiST
A bit about me
I’m a strategist at heart and a builder by nature, a leader who brings clarity to ambiguity and momentum to vision.
I’ve led high-growth marketing organizations in the U.S. and internationally, spanning wellness, CPG, SaaS, hospitality, real estate, and e-commerce. My work lives at the intersection of brand, business, and technology, translating strategy into systems that turn brand into demand.
Across my career, I’ve driven measurable growth:
+40% digital sales growth in 60 days through omnichannel strategy
+33% annual recurring revenue growth through data-led optimization
+900% inbound lead increase scaling early-stage SaaS
−22% customer acquisition cost (CAC) through funnel efficiency
+28% lift in conversion rates across paid and owned media
6–8% YoY revenue growth leading national B2B → B2C programs
Managed P&L oversight and marketing budgets ranging from $800K to $35M
Scaled marketing teams from 1 to 31 across 21 U.S. and 2 international markets
Today, I partner with organizations as a Fractional CMO, Growth Advisor, or full-time executive, building the teams, systems, and stories that scale with purpose.
As a graduate of MIT Sloan + CSAIL’s AI: Implications for Business Strategy, I bring a future-ready mindset, using AI not to replace human insight but to enhance it. My leadership philosophy is simple: connect clarity with creativity, data with empathy, and vision with action.
I’m known for leading with emotional intelligence and practical wisdom, listening deeply, moving decisively, and balancing humility with courage. My goal is meaningful, measurable progress for teams, brands, and people alike.
Outside of work, I live a life in motion, much like how I lead. I prioritize health and wellness, stay active, and find balance through nature and travel. I volunteer with therapy horses at the CSU Temple Grandin Equine Center in Denver, where I’m inspired by the profound connection between humans and horses and the role it plays in emotional healing and growth. I love cooking meals that bring my family together and draw creative inspiration from design, architecture, and the intentional details that make life feel meaningful. Curiosity drives how I think, lead, and grow, and I’m always learning, whether through a new book, a podcast, or music that broadens how I connect with others.
Ways I work:
Fractional CMO & Growth Advisory
Strategic leadership, marketing systems, and executive collaboration for companies scaling fast.
Brand Strategy & Positioning
Messaging, narrative, and brand architecture that connect story to performance.
Go-to-Market & Growth Systems
Integrated frameworks for acquisition, retention, and revenue acceleration.
Creative & Content Systems
AI-enhanced content, campaign workflows, and scalable creative operations.
E-commerce & Digital Performance
Conversion optimization and full-funnel strategies that drive results.
Subscribe
Sign up to hear from me about marketing trends, business cases, and launches.
This website uses cookies.
I use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.