Turning strategy into measurable brand growth
Brand & Growth Strategy
- Brand architecture, positioning, and narrative development for multi-channel brands.
- Market analysis, category differentiation, and go-to-market strategy.
- Brand evolution and M&A integration: aligning vision, culture, and communications.
Digital & Performance Marketing
- Full-funnel marketing systems across B2B, DTC, and B2B2C models.
- SEO, SEM, lifecycle marketing, CRM, and analytics-driven optimization.
- Performance and paid media management across social, search, affiliate, and influencer channels.
AI, Automation & Data Intelligence
- Applying AI and automation to enhance personalization, content efficiency, and decision-making.
- Martech stack optimization from HubSpot and Salesforce to Jasper, Motion, and Triple Whale.
- Predictive analytics, customer segmentation, and marketing automation workflows.
Leadership & Organizational Growth
- Leading high-performing teams (up to 31) across marketing, creative, digital, and eCommerce.
- Executive alignment and C-suite collaboration to drive unified strategy and accountability.
- Leadership grounded in empathy, trust, and clarity while guiding teams through transformation.
eCommerce & Omnichannel Growth
- eCommerce platform strategy (Shopify, Amazon, custom DTC sites).
- Omnichannel brand integration across retail, digital, and experiential.
- Optimizing UX, merchandising, and conversion systems to increase ARR and customer lifetime value.
International & Cross-Category Expertise
- Global brand expansion and market entry across North America, Latin America, Europe, and Asia.
- Adapting brand and growth frameworks across regulated and emerging markets.
- Experience spanning wellness, CPG, SaaS, hospitality, and real estate.
Technology Stack
- Adobe Creative Cloud
- HubSpot
- Salesforce Marketing Cloud & Pardot
- Shopify
- GA4
- Jasper AI
- ChatGPT
- Motion
- Klaviyo
- Segment
- Triple Whale
- Zapier
- Miro
- Figma
- Optimizely
- Asana
- Slack